It is Newtricious' mission to contribute to a better world, through the development and valorization of unique scientific knowledge on health ingredients for the prevention and early treatment of chronic illnesses. Our work domain is when it is still too early for medicines, but with an urgent need for intervention - based on scientifically proven health benefits. 

Our vision is that science driven ingredients can play an active and important role in the prevention and mild treatment of chronic diseases, thereby improving the quality of life.

The applied strategy is developing health ingredients and ready-to-market concepts by partnering with innovative companies, organizations, leading research institutes and public authorities. Bringing the right parties together can turn a concept into a successful market introduction.